DOMAINPROS PRACTICAL GUIDE

What to include in a domain portfolio audit

Counting names is a start. Understanding ownership, dependencies, recurring costs, and the reason for each renewal makes a domain inventory useful.

1. Establish the boundary

List the accounts, brands, projects, departments, and people likely to hold domain records. Include names used for email, redirects, campaigns, protection, and development. Mark missing information; an incomplete export should not be presented as a complete inventory.

2. Record management and ownership

Capture the registrar, account reference, registrant organization where available, business owner, and renewal contact. Keep credential values in your approved credential system. The inventory can identify who holds access without containing passwords or recovery secrets.

3. Map service dependencies

Identify authoritative DNS, nameservers, website use, mail service, and known integrations. Include domains that redirect rather than host a site. Little visible web activity does not mean a domain is unused; mail, recovery addresses, and verification records can be less obvious dependencies.

4. Calculate recurring costs

Capture actual renewal prices, currency, dates, and premium renewal status. Separate registration and transfer promotions from ongoing renewals. Group spending by extension and registrar so pricing discussions focus on the parts of the portfolio that matter.

5. Assign a deliberate decision

Use categories such as keep for operations, keep for protection, develop, market, transfer, or consider dropping. Assign a business owner. Before expiry, check old addresses, customer links, and third-party accounts that may still depend on the name.

6. Assign ongoing responsibility

Record access issues, priority renewals, next actions, and a review date. Decide who updates the inventory after a purchase, launch, transfer, or cancellation. The process can be lightweight, but a clearly assigned owner helps prevent the same gaps from reappearing.

A useful starting point

Tie each name to a business owner and a clear keep, sell, develop, transfer, or drop decision.

A PRACTICAL NEXT STEP

Tell us what you’re working on.

Share the domains, the objective, and any timing or technical dependencies.

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